Plan B™
The Agency Alternative
Peridot
Precious Metal www.peridotcorp.com Peridot specializes in precision machining and metal fabrication for the medical and high-tech industries. Their products are the unsung heroes that make everything from cell phones to advanced ultrasound devices possible — the key word being ‘unsung’. Far from being an ordinary machine shop, Peridot is a sophisticated partner for engineers and product developers, helping them solve daunting challenges with innovation, creativity and smart design. Moreover, their capabilities and interests defy the categorization that limits their competitors — they’re just as capable of manufacturing micro-miniature electronic components as they are designing and rendering delicate jewelry and home furnishings. Peridot asked Plan B to help build a brand that reflected their boundless capabilities and high-level thinking, while distinguishing them from their competitors — both in terms of their products as well as their aesthetic. From logo design to print ads to a photo-driven brochure that verged on high art, Plan B created a brand identity for Peridot that strikes an evocative balance between practicality and elegance. We also channeled that brand into direct mail and web design, creating a holistic brand experience for customers.