Plan B™

The Agency Alternative

Janome

Sew Good janome.com Known for innovation and ease-of-use, particularly for detailed work like embroidery, Janome is the world’s leading manufacturer of sewing machines. However, outside hardcore sewing circles, few consumers knew their name, let alone how to pronounce it (juh-know-me). Employing creative image manipulation and clever word play, Plan B stitched together this intriguing ad that highlighted the detail-oriented strengths of their machines, elevating their brand awareness and proving beyond a doubt that “Janome is to love me.”

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