Plan B™
The Agency Alternative
Claire Burke
Design Scents www.myclaireburke.com The home fragrance market is highly fragmented. Competing with everything from homemade potpourri to plug-in air fresheners, Claire Burke relies on their distinctive brand to reinforce loyalty with their customers and help their products stand apart. To maximize brand identification, it’s critical for their ads to transcend ordinary candles and sprays, and convey the unique power of Claire Burke scents via a visual medium. This campaign for Claire Burke potpourri featured a breakthrough conceptual design, elegantly capturing the product’s room-filling pleasure. A blossoming of sales followed.