Plan B™
The Agency Alternative
AHA Solutions
Turn Your Head And Cough www.aha-solutions.org/ As the medical industry has boomed in recent years, the intense competition to recruit and retain quality medical personnel has put immense stress on hospital HR managers. But our client, AHA Solutions, a subsidiary of the American Hospital Association, can help, offering compensation and benefits solutions that make hospitals more attractive to the most qualified doctors and nurses. Problem: many hospital HR managers were completely unaware of AHA Solutions, and how their services can take the pain out of medical recruiting. So AHA Solutions asked Plan B to develop a strategy for increasing awareness of their services, centering on a key industry tradeshow. We consulted the x-rays, scrubbed up and executed a groundbreaking campaign that incorporated print ads, video, direct mail and promotional materials. In the process, our elegant design provided AHA Solutions with a distinctive brand identity that made it easy for their clients to recognize their marketing materials.