Plan B™
The Agency Alternative
Table For Two
Mature Taste Frozen dinners used to be the domain of harried housewives seeking easy and affordable meals for their families. Accordingly, the primary selling point of those meals was more-meat-for-the-money. This trend that gave birth to an advertising icon, Al the grocer, who promised to come over and help his customers finish their ‘family size’ entrees to help avoid waste. That ‘bigger is better’ thinking dominated the market for decades. Despite the emergence of ‘DINKs’ and the increasingly sophisticated palette of many Americans, many frozen meals stuck to the ‘big portion’ approach, with little effort to appeal to consumers’ gastronomic side. Enter Table For Two, a fresh take on frozen entrees offering gourmet taste and quality in a ‘just right’ size for working couples seeking an easy but tasty meal. Table For Two introduced their new quick-prep meals, with eye-catching package designs and a tasteful series of train car posters to get commuters’ mouths watering.