Plan B™

The Agency Alternative

Haagen Dazs

Everyone Scream www.haagen-dazs.com Some products seem tailor-made for sale on the internet. Then there’s ice cream cakes. Ever the innovator, Haagen-Dazs set out to create a new channel to sell and ship their personalized ice cream cakes directly to consumers — and they tapped Plan B to help them do it. Our design captured the iconic look and feel of Haagen-Dazs brand identity, while making it simple for customers to choose, design and order custom ice cream cakes online.

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