Plan B™
The Agency Alternative
Gerber
Kiddie Menu www.gerber.com Though they’re known for their baby food, Gerber makes far more than just strained peas. So they asked Plan B to help promote their lesser-known product lines, Table Teaching Foods and Gerber Graduates, which help kids transition from spoonfuls of puree to healthy adult fare. It was a bit messy at first, with all the drooling and spit-up, but through patience and creative thinking we devised a successful formula for print ads that helped the Gerber brand grow out of those little glass jars: happy kids + tasty food = happy parents.