Plan B™
The Agency Alternative
Australian Beef
Cattle Branding www.australian-beef.com/ This campaign demonstrates how creative brand development can distinguish a product and attract new customers, even in a highly commoditized market. When the Australian Beef Industry wanted to rustle up increased sales among foodservice distributors in the United States, they faced a fundamental challenge: how to compete with domestic beef suppliers whose products were inherently fresher and cheaper, and often of equal quality. Plan B created this print ad series that caused a stampede to their order line by highlighting the quality, value and rugged Aussie charm of beef from down under. G’day, indeed.