Plan B™

The Agency Alternative

Berne Apparel

Labor Pleasures www.berneapparel.com/ Rugged and handsome work clothes deserve a ruggedly handsome design for their marketing materials. Just ask Berne Apparel, makers of high-quality, durable work clothes since 1915. Plan B creative director, Don Weaver, developed a distinctive look for their brand that reflected both their heritage and the legendary quality of their products, which was equally at home in print ads, direct marketing, product labels and POP.

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