Plan B™
The Agency Alternative
VOLVO
Driven For Life www.volvocars.com/us As Volvo’s agency of record for their owner loyalty and retention efforts, Plan B has developed a range of materials to help Volvo cultivate strong, long-lasting customer relationships, including direct mail, a strong online presence, promotional materials, and an innovative social media program that allowed Volvo owners to share their passion for their cars. The results have helped Volvo engage and up sell their best customers, keeping Volvo ownership ‘in the family’ by building genuine loyalty at a time when many luxury car manufacturers are losing market share to their value-oriented competitors.