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Plan B™

The Agency Alternative

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Type IV Store



Bug Out www.type4store.com The Volkswagen brand has been a pop culture icon for decades, and few are more appreciative of it than customers of the Type IV Store, the online source for performance parts to fit vintage VW’s. So when Volkswagen tapped Plan B to help drive sales at the Type IV Store, we sought inspiration in the VW brand’s rich heritage. Leveraging the power of 40 years of brand loyalty, we put some muscle into the classic Beetle’s trunk with this updated twist on the classic ‘Think small’ ad.



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