Plan B™

The Agency Alternative

General Tire

Rubber Side Down www.generaltire.com General Tires is an enduring brand in the automotive market, long known for innovation and quality as part of Continental AG. They make tires for everything from motorcycles to race cars to farm equipment — and that was the challenge we faced when creating these print ads for them: how to translate their essential brand personality across diverse product lines targeted at very different audiences. We got some serious mileage out of this simple, humor-driven approach.

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