Plan B™
The Agency Alternative
PLAN B’ELIEFS
• Attract don’t chase.
• Belief trumps buzz.
• The preeminence of The BIG Idea and respect for the role of creativity in contextualizing
it in powerful ways.
• A work environment where ideas are expected and encouraged – from any source.
• A culture that liberates creativity.
• A fundamental sense of responsibility for accountability and effectiveness.
• Truly collaborative client relationships powered by a mutual respect that encourages
a free flow of ideas.
• A politics-free zone (unlike most advertising agencies).
• An environment where honesty, integrity and an equal voice for all – are valued
and promoted by all.
• Work hard to hold true to these beliefs.
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