Plan B™
The Agency Alternative
ACTIVE LEARNING IS THE KEY TO
RELATIONSHIP BUILDING
Anyone who’s seen the film Groundhog Day remembers Bill Murray’s character, Phil Connor’s, comic attempts to revise – on a daily basis – his approach to impressing Rita (Andie MacDowell) by learning from what went wrong the day before. Gradually perfecting his pitch.
Unlike Phil Connors we don’t have an infinite number of opportunities to revise our attempts to build relationships. To make that ‘true connection’.
‘Active Learning’ describes Plan B’s proactive approach to not only delivering highly personalized strategic, tactical and creative programs, but also ‘dialing in’ their impact, messaging and ultimately, purchase motivation potential – by building in innovative measurement methodologies and analysis techniques that deliver valuable metrics on the impact of tactics and messaging on attitudes and behavior.
Our approach goes beyond conversion monitoring – to actively test which messages, offers, and media are most attractive to your customers and why.
Our business intelligence team offers decades of market research, direct marketing management, database analysis and in-market performance evaluation. Plan B can provide direct consumer measurement of branding and sales effects of your individual marketing activities such as cross media advertising, events, sponsorships, etc., to produce timely insights into tactical performance, optimization recommendations, and ROI reporting. We can help ensure your marketing investments are actively ‘building’ brand loyalty by reacting swiftly and accurately to in-market consumer reaction.