Plan B™
The Agency Alternative
CAPABILITIES LIST
research/analysis/planning
• data management/analytics
• consumer-context strategic planning
• traditional & new media strategy/channel planning/buying
• customer data modeling
• international markets analysis
traditional media
• consumer & B2B advertising (print/radio/broadcast)
• CRM program dev./mgmt.
• sales collateral/training
• design for all media
• in-store / POP / environmental
• direct mail / DRTV
• sales promotion
• new product development
• identity & packaging design
• multilingual, cultural alignment
new media
• email, website & microsite development (flash AS2, AS3, javascript, ajax, xml, xhtml, css)
• database-driven web apps & back-end system integration (SQL, asp.NET, php, coldfusion)
• web 2.0 (rss, wiki ,blog, narrowcast, mobile, etc.)
• webcast, podcast placement/sponsorships and virtual events
• multimedia marketing (mobile marketing, video messaging, mobile video content, etc.)
• dynamic publishing systems
• user-driven content development/mgmt.
• social marketing
• guerrilla & viral programs
• entertainment & placement marketing
• sensory branding
• neuromarketing design/analysis
• experiential/field marketing
• active listening programs